Web Analytics - What is it good for?
Absolutely everything, to paraphrase the old Edwin Starr song. Before we go over why web analytics probably is one of the most powerful features the web offers, especially in terms of marketing, let's define what web analytics is and what it offers.
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Traditional marketing is dead!
OK, maybe it is not dead, but traditional marketing definitely is in a state of evolution. The days of running an ad on TV, radio or in the newspaper as the primary marketing tactic are over.
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